La Pastilla Roja y el Software Libre. La tecnología al servicio de nuestras necesidades.
Septiembre 05, 2008
Google Chrome

Juantomás comentaba anteayer lo del cómic sobre Google Chrome, el nuevo navegador Open Source de Google con licencia BSD basado en el motor de rendering HTML Webkit y desarrollado por programadores que abandonaron Mozilla en 2006.

La verdad es que la beta es impecable, rápida, estable y con algunas buenas ideas de usabilidad ¿tendrá muchos agujeros de seguridad? Y se agradece que expliquen las cosas con dibujitos.

En la bitácora de José Carlos Cortizo Pérez hay una traducción de cuándo Google Chrome se conecta con google.com tomada de una explicación del ingeniero de Google Matt Cutts.

Lo que yo me pregunto es ¿qué impacto tendrá este nuevo navegador sobre Mozilla? Aunque el CEO de Mozilla John Lilly ha declarado que Chrome no les preocupa, no hay que olvidar que la mayor parte de los ingresos de Mozilla provienen de la barra de búsquedas rápidas, y la mayoría de estas búsquedas son pagadas por Google.

No es que Chrome no esté bien, de hecho está más que bien pero ¿quién ha pedido esto? De la dilución de cuotas de mercado en productos libres siempre sale ganando Microsoft.

Además, acabar controlando el navegador es lo único que le faltaba a Google para pasar a ser Omnigoogle.

Posts relacionados:
Google Chrome, Google’s Browser Project (Philipp Lenssen)
Chrome-fed Googasm bares tech pundit futility (Ted Dziuba)
Chrome y la competencia de Firefox (José Carlos Cortizo Pérez)
Why Mozilla is committed to Gecko as WebKit popularity grows (Ryan Paul)

Continuación...


Enviado por sergio montoro a las 04:12 PM | Comentarios (0) | Permalink
Microsoft trata de recuperar la conversación con los consumidores

Reproduzco aquí sin cambiar un punto ni una coma, el e-mail que Bill Veghte, vicepresidente senior del grupo de servicios online y negocio Windows envió ayer a todos los empleados de Microsoft.

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From: Bill Veghte
Sent: Thursday, September 04, 2008 5:37 PM
To: Microsoft - All Employees (QBDG)
Subject: Telling the story of Windows

Since it first launched nearly 25 years ago, Windows has been one of the most successful products in the history of the high tech industry. As we set our sights on the next 25 years, it is essential that we deliver incredible offerings on a great platform. We must also tell the story of how Windows enables a billion people around the globe to do more with their lives today. We must inspire consumers with the promise of what Windows uniquely makes possible across the PC, phone and web.

Telling our story means making significant investments to improve the way consumers experience Windows. To that end, we are focused on making improvements at practically every consumer touch point, from the moment they hear about the Windows brand in our advertising to how they learn more about Windows products online; from how they view Windows and try it at retail to how they use the entire range of Windows offerings – Windows Vista, Windows Mobile and Windows Live – across their whole life.

Today, we are kicking off a highly visible advertising campaign. The first phase of this campaign is designed to engage consumers and spark a new conversation about Windows – a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity. The first in this series of television ads airs initially in the U.S., and it aims to re-ignite consumer excitement about the broader value of Windows. The first television spot aired on NBC during the opening game of the NFL season and will be seen throughout the evening on various primetime programs. Worldwide, you can view this first TV spot at http://msw.

This first set of ads features Bill Gates and comedian Jerry Seinfeld. Think of these ads as an icebreaker to reintroduce Microsoft to viewers in a consumer context. Later this month, as the campaign moves into its next phase, we’ll go much deeper in telling the Windows story and celebrating what it can do for consumers at work, at play and on-the-go. At that time, I’ll be back to share more information about our plans to further strengthen the bond between consumers and Windows – one of the most amazing products, businesses and brands of all time, and, with the right tenacity, passion and agility from all of us, a story that has many great chapters to come.

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Post relacionados:
Cómo Microsoft perdió las conversaciones
Windows, not Walls


Enviado por sergio montoro a las 02:09 PM | Comentarios (0) | Permalink
Tecnologías emergentes 2008

Gartnet Hype Cycle 2008
       Vía: Morito.es


Enviado por sergio montoro a las 01:42 PM | Comentarios (0) | Permalink
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